Case Studies

Real numbers. Real shops you can call.

Verified results from independent diesel shops, straight from the owners in their own words. Every number is real. Every shop owner has agreed to take a phone call from a serious prospect. Only once, and only after we've vetted you.

+$36K
Illinois · Same Spend
60→39%
Chicago · Concentration
$100K
Texas · Mo. Run Rate
7×+
First-Month ROAS
Case Study - Diesel shop picks up 3 fleet accounts with Meta Ads
Diesel Shop · Seth 12 Months · 3 Fleet Accounts

Doubled the team.
Landed 3 fleet accounts.

Seth had no ad experience, and billboards, TV, and radio never moved the needle. A year into Meta ads: the shop grew from 2-3 techs to five plus two office staff, added a second phone line for the call volume, and sent a truck to open up an Arizona market. One simple inquiry turned into a $20K ticket — with two more trucks and a ranch account behind it.

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Case Study - $3M+ diesel repair shop
$3M+ Diesel Shop Case Study · 62% Growth with Google Ads

62% revenue growth. Right customers, not more.

After cutting spend on another platform and focusing on Google Ads, this $3M+ shop saw 53% more road calls, average ticket jump from $677 to $948, and had to bring on another technician to keep up.

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Case Study - Ed Mazan interview
Onsite Mechanical · Chicago 6 Months · Ed Mazan

One account was 60% of revenue.

Ed Mazan's top customer carried 60% of the business. Six months later: best month in seven years, top account down to 39%, and six new $10K+/mo customers.

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Case Study - DLS Fleet Service interview
DLS Fleet Service Case Study

Inconsistent work.
Predictable now.

From an inconsistent workflow to a predictable customer source they can turn up or turn down whenever the bays need it.

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Case Study - Tonka Services interview
Tonka Services Case Study · Rural Market

Failed agencies.
Consistent calls now.

From multiple failed agencies to a consistent service call flow — in a rural area most agencies won't even take on.

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$80
→ $31
Illinois HD Shop 60 Days · The Wrong Trucks

Same spend. Different trucks.

Same budget, rebuilt around diesel-specific search intent. Cost per call dropped from $80 to $31. Revenue jumped from $92,905 to $128,356 in 60 days.

+$36K
Added Revenue
$31
Cost / Call
HD Only
Lead Quality
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$23K
→ $100K
Texas Diesel Shop < 4 Months · Billing Recovery

$200K account walked. We replaced it.

A $200K/year customer was on the way out. Under 4 months after switching, that lost revenue was fully replaced — approaching $100K/mo today.

$100K
Mo. Run Rate
7×+
Month-1 ROAS
$19K
Day-25 Attributed
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