Verified results from independent diesel shops, straight from the owners in their own words. Every number is real. Every shop owner has agreed to take a phone call from a serious prospect. Only once, and only after we've vetted you.
Seth had no ad experience, and billboards, TV, and radio never moved the needle. A year into Meta ads: the shop grew from 2-3 techs to five plus two office staff, added a second phone line for the call volume, and sent a truck to open up an Arizona market. One simple inquiry turned into a $20K ticket — with two more trucks and a ranch account behind it.
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After cutting spend on another platform and focusing on Google Ads, this $3M+ shop saw 53% more road calls, average ticket jump from $677 to $948, and had to bring on another technician to keep up.
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Ed Mazan's top customer carried 60% of the business. Six months later: best month in seven years, top account down to 39%, and six new $10K+/mo customers.
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From an inconsistent workflow to a predictable customer source they can turn up or turn down whenever the bays need it.
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From multiple failed agencies to a consistent service call flow — in a rural area most agencies won't even take on.
Watch the interviewSame budget, rebuilt around diesel-specific search intent. Cost per call dropped from $80 to $31. Revenue jumped from $92,905 to $128,356 in 60 days.
A $200K/year customer was on the way out. Under 4 months after switching, that lost revenue was fully replaced — approaching $100K/mo today.