Two years trapped with a prior agency. Three months of mystery billing charges. No one to call. The big customer carrying the business — $200K/year — on the way out. Under 4 months after switching to Repair Lift, that lost revenue was fully replaced. Today: approaching $100K/month with a $125K projection once the next tech is onboarded.
Charges showing up with no clear explanation, no authorization, and one rep saying one thing while the invoice said another.
Phone calls and emails going unanswered for days. No account manager who actually owned the relationship.
Traffic and lead flow rising and falling with no explanation of why. No tracking, no scoring, no proof anything was working.
$200K-a-year account leaving while the agency he was paying to grow the business couldn't even tell him what they'd done that quarter.
Two years isn't loyalty — it's inertia. If you can't name your account manager, can't explain your last invoice line by line, and haven't spoken to a real human in 60 days, the diagnosis is in.
HD-specific keyword architecture. Call tracking on every call. AI scoring trained for diesel. Weekly optimization with a human bonused on your results.
Verify everything in week one. Junk keywords killed inside 5 days. Real numbers, real calls, real ROI math by week two. If the system is real, it holds up. If not, you know in week one.
Once the system is running, the next layer isn't more — it's better. Killing keywords that bring junk while doubling down on the ones writing $5K tickets. Market-specific.
One shop per market. Once you're locked in, no other diesel shop in your 20-mile radius can run with us. Time-sensitive — once a competitor claims your territory, this window closes permanently.
Every call from this point recorded, tied to a keyword, and graded. Junk keywords killed inside the first 5 days. Aggressive negatives go in to cut wrong-truck traffic.
Real numbers. Real calls played back. Real ROI math. Not "42 conversions" — a list of which calls turned into which jobs.
Cost per call dropping. Call quality climbing. New-customer revenue replacing what was leaving. $19K in verifiable, ad-attributed jobs in the first 25 days.
The lost $200K account fully replaced with new customer revenue. Stable through the hit. Approaching $100K/mo run rate.
The shop didn't dip through the loss — it held, then grew. The lost $200K account was fully replaced by new customer revenue inside four months, and the run rate kept climbing.
The difference wasn't a bigger budget. It was a system the shop owner could audit — keyword by keyword, call by call, week by week.
"I just got fed up. I couldn't call them to sort it out. There was no one to call."