Diesel-only Google Ads. Built around auction logic, not impressions. We bid expensive on injectors, clutches, and fleet PM searches, and bid nothing on the searches that don't pay. $100/day floor. 10× return target.
Most agencies set one bid for everything. We don't. The math is different for every keyword, and the only ones that matter are the ones where the click cost stays below 2% of the ticket.
That's why $3,000/mo in ad spend is our floor, not a price point, a price of entry. Below $100/day the auction won't give you priority placement on the searches that pay. We won't take a shop on under it; the math is rigged against you before the first click.