Having a successful repair shop is about more than just fixing broken devices. In today’s fast-paced world, it’s essential for repair shops to offer a range of services in order to attract and retain customers. One effective strategy for repair shops is the “buy, sell, repair” model, which allows them to maximize their repair infrastructure, generate additional revenue streams, and provide more solutions to customers’ problems.
Provide a Wider Range of Services
Imagine you’re a car dealership. You sell new cars, used cars, and provide servicing and repair services for all makes and models. Compare that to a small auto repair shop down the street that only fixes a few types of cars. Which one do you think will have a bigger and more successful service department? The answer is obvious: the dealership, because they have a wider range of services to offer.
The same principle applies to repair shops that work on electronic devices. By offering to buy and sell devices, repair shops can provide more value to their customers and expand their business in several ways. There is a lot of cross sell opportunity between each service and having all 3 means you should be able to help any customer with a device issue no matter what it is.
Maximize your Repair Infrastructure
First and foremost, the buy, sell, repair model allows repair shops to maximize their repair infrastructure. Instead of only repairing the devices that come in, they can also buy devices from customers and repair them for resale. This means that they can keep their repair technicians busy even during slow periods, which helps to increase efficiency and reduce downtime.
Additional Revenue Streams
In addition, the buy, sell, repair model provides additional revenue streams for the business. Repair shops can make a profit by buying devices from customers at a lower price and selling them at a higher price after they’ve been repaired. This allows repair shops to generate income even when customers are not bringing in devices for repair.
Sure, you’ll have to implement a strict buyback process to ensure you are getting good devices, however investing time into this process is important because it allows you to acquire devices for next to nothing and make 30-50% margins on every sale!
Provide More Solutions to Customer Problems
Furthermore, the buy, sell, repair model gives repair shops the ability to provide more solutions to customers’ problems. For example, if a customer comes in with a broken phone, the repair shop can offer to repair the phone or sell them a refurbished phone at a discounted price. This provides customers with more options and helps to build trust and loyalty.
To summarize, the buy, sell, repair model is essential for repair shop success because it allows repair shops to maximize their repair infrastructure, generate additional revenue streams, and provide more solutions to customers’ problems. By offering to buy and sell the devices they work on, repair shops can compete with larger businesses and provide even more value to their customers.
