When it comes to search engine optimization (SEO), many business owners may be familiar with the concept of general SEO. This type of SEO focuses on optimizing a website to rank well in search engine results pages (SERPs) for relevant keywords, regardless of location. However, there is also a type of SEO that is specifically geared towards local businesses, known as local SEO.
Why Local SEO
While general SEO is important for all businesses, local SEO is crucial for those that serve a specific geographic area. This type of SEO focuses on optimizing a website to rank well in local SERPs, such as Google Maps, for relevant keywords and location-based terms. For example, if you own a repair shop in Los Angeles, local SEO would help your business show up in search results for keywords like “repair shop in Los Angeles” or “phone repair near me”.
Google My Business
One of the key components of local SEO is the Google My Business (GMB) profile. This is a free business listing provided by Google that allows businesses to manage their online presence across Google, including on Google Maps and in local search results. By optimizing and maintaining a GMB profile, businesses can improve their visibility in local search results, making it easier for potential customers to find them.
Location Citations
In addition to the GMB profile, local SEO also involves optimizing a website for relevant location-based keywords and phrases, as well as building local citations and online reviews. Local citations are mentions of a business’s name, address, and phone number (NAP) on other websites, such as local directories and business listings. Online reviews, on the other hand, are customer feedback that is published on the business’s GMB profile and other websites, such as Yelp. Both local citations and online reviews can help improve a business’s local search rankings and online credibility.
Benefits of Local SEO
There are many benefits to investing in local SEO for a business. First and foremost, it can help increase visibility in local search results, making it easier for potential customers to find the business. This can lead to an increase in website traffic and, ultimately, more business. Local SEO can also improve the overall online credibility of a business by building local citations and encouraging customers to leave positive online reviews.
In addition to these benefits, local SEO can also help businesses stand out from their competitors. With more and more consumers using search engines to find local businesses, it is crucial for businesses to have a strong online presence in order to compete. By investing in local SEO, businesses can improve their visibility and credibility, giving them an edge over their competitors.
If you own a repair shop and are looking to improve your local SEO, Repair Lift is the agency to work with. One of the co-founders of Repair Lift, Matt, built and sold computerrepairdoctor.com, which had 7 locations and was rebranded by the new owner. Through his experience with Computer Repair Doctor, Matt gained extensive knowledge in SEO and was able to achieve the #1 national ranking for the search term “computer repair USA”. With this expertise, Repair Lift can help your repair shop increase its organic local search presence and improve its online credibility.
In conclusion, local SEO is a crucial component of any local business’s online marketing strategy. By optimizing a website and GMB profile, building local citations, and encouraging online reviews, businesses can improve their visibility in local search results and stand out from their competitors. If you own a repair shop and want to improve your local SEO, Repair Lift is the agency to work with. Their expertise in SEO and experience with computerrepairdoctor.com make them the ideal choice for your business.
