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How to Align Your Repair Shop’s Marketing & Sales Initiatives

Posted On: December 13th, 2022

As a repair shop owner, it’s important to have a well-aligned marketing and sales team to maximize the efficiency of your business. However, it can be challenging to manage all of the different lead sources that your business receives inquiries from, such as Google, Facebook, Instagram, web chat, and web form submissions. This can make it difficult for your staff to navigate and respond to all of these inquiries in a timely manner, leading to potential gaps between leads generated and sales team response.

One solution to this problem is to use a tool like DigiRep, which can centralize all of these inquiries into one place and make it easy for your shop to manage all of your inbound inquiries without missing a beat. With DigiRep, you can easily see all of the inquiries that your business receives from different sources, and quickly respond to them to ensure that you don’t miss any potential sales opportunities.

In addition to using a tool like DigiRep, there are a few other important things that you can do as a repair shop owner to align your sales team and marketing department (or marketing agency). Here are some tips to help you do that:

1. Set Clear Goals

Set clear goals and expectations for both your marketing and sales teams. This will help everyone understand what they need to do to support the overall goals of the business, and ensure that everyone is working towards the same objectives.

2. Communicate

Communicate regularly with both teams to keep everyone informed about what’s happening. This can include regular meetings, email updates, and other forms of communication to ensure that everyone is on the same page.

3. Create a Tracking System

Create a system for tracking and managing leads. This can include using a tool like DigiRep, as well as other methods for tracking and managing leads to ensure that no potential sales opportunities are missed.

4. Train Your Staff

Train your sales team on how to effectively respond to leads. This can include providing them with information about the different lead sources that your business receives inquiries from, as well as teaching them how to effectively respond to these inquiries to maximize the chances of converting them into sales.

5. Work with a Marketing Agency

Consider working with a marketing agency like Repair Lift who has built systems and workflows around best practices for marketing a repair shop. Not only can an agency like repair lift help you by offering you a team of experts for less than the cost of a full time employee, but they also get data from hundreds of repair businesses nationwide. This means that they will generally see trends before any independent business and can help you stay ahead of the curve.

By following these tips you can better align your marketing and sales teams to maximize the efficiency of your repair shop and increase your chances of success.

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