Google ads are a great way for businesses to increase their visibility and reach potential customers. This is especially true for local businesses, such as computer and cell phone repair shops.
One of the main benefits of using Google ads is that it allows businesses to target their ads to specific keywords and demographics. This means that businesses can ensure that their ads are being seen by the people who are most likely to be interested in their products or services.
However, there are currently some restrictions on advertising for computer and cell phone repair businesses on Google. These restrictions can make it difficult for these businesses to get their ads seen by potential customers.
Target Ads For Your Locality
For example, consider two computer repair shops in the same city. The first shop uses Google ads to promote their services, while the second shop does not. The shop that uses Google ads is able to target their ads to their locality and keywords related to computer repair in their city. This means that when people search for computer repair services in the city, the first shop’s ads are more likely to be seen.
On the other hand, the second shop that does not use Google ads is less visible to potential customers. Their ads are not being shown to people who are specifically looking for computer repair services in the city. This means that the second shop is missing out on potential business from people who are actively looking for computer repair services.
Measure Ad Effectiveness
One way to measure the effectiveness of Google ads is to look at your funnel’s KPIs from top to bottom. For example, let’s say that a computer repair shop spends $100 per day on Google ads ($3000 per month). The ads generate clicks for $1.50, resulting in 2000 targeted clicks per month & has a 15% click to lead ratio. This means that the business is generating 300 leads per month (or roughly 10 per day). A lead being either a phone call or form submission in this case.
If the business has a 15% close ratio then that means they have generated 45 transactions for their $3000 spend. If each transaction is roughly $150 then the business has generated $6750 in revenue for the $3000 spent on ads. More than doubling their investment. Keep in mind the real benefit is down the road when these customers return with devices or refer friends and family.
After 12 months of this, How do you think this compares to the second shop that is not using Google ads? Which shop do you think will have a bigger business?
Become Familiar with Google Ads Restrictions
It is important to note that there are ways to advertise on Google even with the current restrictions on advertising for computer and cell phone repair businesses. Repair Lift specializes in helping these businesses grow and has developed processes and proprietary software to help them advertise on Google effectively.
In conclusion, using Google ads is a great way for computer and cell phone repair businesses to increase their visibility and reach potential customers. While there are currently some restrictions on advertising for these businesses on Google, there are ways to work around these restrictions and get the most out of your ad budget.